2025 "Nā Lama Kāhiko 50 Kiʻekiʻe Loa o ka Honua ma ke Kumukūʻai" Hoʻokuʻu ʻia: 4 mau lama Kina e komo i ka papa inoa, e hoʻokomo ana i ka Momentum Hou i ka Hoʻomohala ʻana i ke Kālepa Kūwaho
I kēia mau lā iho nei, ua hoʻokuʻu kūhelu ʻo Brand Finance, kahi keʻena loiloi hōʻailona Pelekane alakaʻi, i ka 2025 "Global Top 50 Apparel Brands by Value" (Apparel 50 2025). ʻAʻole wale ka papa inoa e hōʻike ana i nā loli i ke ʻano o ka hōʻailona o ka ʻoihana lole honua akā e hōʻike pū ana hoʻi i nā holomua o nā hōʻailona Kina ma ka mākeke honua - 4 mau hōʻailona Kina (me nā mea mai Hong Kong, Kina), e like me Anta lāua ʻo Bosideng, ua komo maikaʻi i ka papa inoa, e hoʻokomo ana i ka ikaika hou i ka hoʻomohala ʻana o ke kālepa lole haole o Kina.
Lawe ʻo Chanel i ka wahi kiʻekiʻe; Ua lanakila nā lama Farani i ka Top 10
Ma ka papa inoa o kēia makahiki, ua lanakila ka brand Farani ʻo Chanel i ke kūlana kiʻekiʻe me ka waiwai o ka brand he USD 37.913 biliona, me ka ulu nui o 45.4% i kēlā me kēia makahiki, a lilo ia i brand lole waiwai nui loa o ka honua. ʻO kekahi brand Farani ʻē aʻe, ʻo Louis Vuitton, i loaʻa i ka lua me ka waiwai o ka brand he USD 32.917 biliona a me ka ulu ʻana o 2.1%. Ua loaʻa iā Nike, ka brand lole haʻuki ʻAmelika, ke kolu o ka wahi me ka waiwai o ka brand he USD 29.428 biliona, ʻoiai ua emi iki ka waiwai o kona brand ma 1.5% i hoʻohālikelike ʻia me ka makahiki i hala.
ʻO ka mea nui, aia nā lama Farani i ka hapalua o nā wahi ma ka papa inoa 10 kiʻekiʻe o ka honua. Ma waho aʻe o Chanel lāua ʻo Louis Vuitton, ua helu ʻia ʻo Hermès, Dior, a me Cartier ma ka papa inoa 4, 8, a me 9, e hōʻike ana i ka ikaika ikaika o Farani ma ka ʻāpana lole kiʻekiʻe a me nā waiwai hoʻohiwahiwa. Eia kekahi, ua hāʻawi ʻo Rolex mai Switzerland i kahi hana koʻikoʻi, ma ka papa inoa 5 me ka waiwai o ka lama he USD 18.772 biliona a me ka ulu makahiki he 36.0%. Ua lawe ʻo Adidas mai Kelemania i ka papa inoa 6 me ka waiwai o ka lama he USD 18.484 biliona a me ka ulu makahiki he 27.9%. ʻO Zara, ka lama hana wikiwiki Sepania, ma ka papa inoa 7 me ka waiwai o ka lama he USD 18.086 biliona. Eia naʻe, ua lilo ʻo Gucci mai Italia i lama hoʻokahi wale nō ma ka papa inoa 10 kiʻekiʻe me ka ulu maikaʻi ʻole - ʻo ka waiwai o kona lama he USD 11.358 biliona, he emi makahiki-ma-makahiki he 23.6%.
Nā Lama Lole 10 Kiʻekiʻe Loa o ka Honua ma 2025 ma ke Kumukūʻai
Ikaika Kina: 4 mau lama ma ka papa inoa, ʻo Anta lāua ʻo Bosideng ke alakaʻi nei i nā manawa kūpono hou ma ke kālepa ʻāina ʻē
Ma ka papa inoa o nā 50 kiʻekiʻe o ka honua o kēia makahiki, ua komo i loko o nā kūlana he 4 mau lama mai Kina (me ka ʻāina nui o Kina a me Hong Kong, Kina). ʻO lākou ʻo Chow Tai Fook (Hong Kong, Kina), Anta (Kina), Lao Feng Xiang (Kina), a me Bosideng (Kina). Hōʻike kēia i ka hoʻomaikaʻi mau ʻana o ka ʻike honua a me ka hoʻokūkū mākeke o nā lama lole Kina.
- ʻO Chow Tai Fook: Ma ke ʻano he hōʻailona ʻelele ma ka ʻāpana mea hoʻonani a me nā lole o Hong Kong, Kina, ua helu ʻo Chow Tai Fook i ka 22nd me ka hana mākeke paʻa, e lawelawe ana ma ke ʻano he kāleka kāhea koʻikoʻi no nā hōʻailona mea hoʻonani Kina e komo i ka mākeke honua.
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- ʻAnta: Ma ka helu 28, ua hoʻomau ʻo Anta i ka hoʻomaikaʻi ʻana i ka ʻoihana o kāna mau lole haʻuki i nā makahiki i hala iho nei ma o ka hana hou ʻenehana a me ka laulima ʻana me nā hanana honua (e like me ke kākoʻo ʻana i nā Pāʻani ʻOlumepika). Ua hoʻokipa maikaʻi ʻia kāna mau laina huahana e like me "KT7" ma nā mākeke o waho, e kau ana i kahi kahua paʻa no nā lama lole haʻuki Kina e hoʻonui i nā kahawai kālepa haole.
- ʻO Lao Feng Xiang: Ma ke kūlana 38, ua hoʻopaʻa ʻo Lao Feng Xiang i kahi kūlana ma ka mākeke mea hoʻonani a me nā lole o ka honua ma muli o kona hoʻoilina o ka hōʻailona kenekulia a me nā hana hou i ka hana lima kuʻuna. Kūʻai ʻia kāna huahana ma nā ʻāina a me nā wahi he nui, e lilo ia i kumu hoʻohālike o ka hoʻohui ʻana i ka moʻomeheu kuʻuna Kina me nā lole hou.
- ʻO Bosideng: Loaʻa iā ia ka helu 45, ke kālele nei ʻo Bosideng i ka hoʻomohala ʻoihana o nā huahana ʻaʻahu huluhulu. Ma ka hoʻomaikaʻi ʻana i kāna kaulahao lako a me ka hoʻonui ʻana i nā pūnaewele hale kūʻai ma waho, ua komo mālie ia i nā mākeke kiʻekiʻe e like me ʻEulopa a me ʻAmelika Hui Pū ʻIa, e lilo ana i mea ikaika nui i waena o nā lama lole Kina e hele ana i ka honua holoʻokoʻa.
Mai ka manaʻo holoʻokoʻa o ka papa inoa, hōʻike ka ʻāina o nā hōʻailona lole honua i ka makahiki 2025 i kahi ʻano o ka "ulu mau ʻana i nā hōʻailona kiʻekiʻe, ka ʻokoʻa ma waena o nā hōʻailona lole haʻuki, a me ka piʻi ʻana o nā hōʻailona kūloko". Ua mālama nā hōʻailona hanohano a me nā hōʻailona lole haʻuki ʻoihana (e like me Rolex lāua ʻo Adidas) i ka ulu kiʻekiʻe, ʻoiai kekahi mau hōʻailona wikiwiki a me nā hōʻailona kuʻuna (e like me Gucci) e koi ʻia ana no ka hoʻoponopono ʻana. I ka manawa like, ke wikiwiki nei nā hōʻailona mai nā ʻāina e like me Kina a me Kanada (e like me Lululemon) i kā lākou holomua, e hoʻokomo ana i ka ikaika like ʻole i loko o ka ʻoihana lole honua. Ma waena o kēia mau hoʻomohala ʻana, ʻo ka hoʻokomo pū ʻana o nā hōʻailona Kina i ka papa inoa ʻaʻole wale ia e hōʻike i nā hoʻokō hoʻonui o ka ʻoihana lole kūloko o Kina akā wehe pū i nā ala hou no ka mākeke kālepa haole. I ka wā e hiki mai ana, ʻoiai nā hōʻailona e like me Anta lāua ʻo Bosideng e hoʻoikaika hou aku i ko lākou alo ma nā mākeke o waho, manaʻo ʻia e hoʻokō ke kālepa lole haole o Kina i nā holomua nui aʻe ma ka ʻāpana kiʻekiʻe a me ka ʻoihana.
Ka manawa hoʻouna: ʻOkakopa-14-2025