Ua hoʻolaha ʻia ka papa inoa "World's Top 500 Brands" 2023 (20th), i hōʻuluʻulu wale ʻia e World Brand Lab, ma New York ma Dekemaba 13. ʻO ka nui o nā lama Kina i koho ʻia (48) ua ʻoi aku ma mua o Iapana (43) no ka manawa mua, e kūlana ana ma ke kolu o ka honua.
Ma waena o lākou, ua helu ʻia ʻehā mau hōʻailona lole a me nā lole i ka ʻoihana lole a me nā lole, kēlā me kēia: Hengli (petrochemical, textile 366), Shenghong (petrochemical, textile 383), Weiqiao (textile 422), Bosideng (lole a me nā lole 462), nona ʻo Bosideng kahi ʻoihana hou i helu ʻia.
E nānā kākou i kēia mau lama lole a me nā lole i koho ʻia ʻo ia nā lama 500 kiʻekiʻe loa o ka honua!
Ka ikaika mau
Ua helu ʻia ka hōʻailona Hengli ma ka helu 366, ʻo ia ka makahiki ʻeono i ka lālani o ka papa inoa "World Top 500 brands" ʻo "Hengli", a ua ʻike kūhelu ʻia ʻo ia kekahi o nā "hōʻailona Kina koʻikoʻi".
I nā makahiki i hala iho nei, ua lanakila ka hōʻailona "Hengli" i ka ʻike lokahi o ka honua a me nā loea ma muli o kona ulu mau ʻana o ka pae ʻoihana, ka hāʻawi ʻana i ka ʻoihana koʻikoʻi a me ka hāʻawi ʻana i ka nohona. I ka makahiki 2018, ua kau ka hōʻailona "Hengli" ma ka papa inoa "World's Top 500 brands" ma ka helu 436 no ka manawa mua, a i nā makahiki ʻeono i hala iho nei, ua piʻi aʻe ke kūlana "Hengli" ma 70 mau wahi, e hōʻike piha ana i ka mana o ka hōʻailona "Hengli", ka māhele mākeke, ka kūpaʻa o ka hōʻailona a me ke alakaʻi honua e hoʻomau nei i ka hoʻomaikaʻi.
Wahi a nā hōʻike, ma muli o ka hoʻokele waiwai maoli, ka mahi hohonu ʻana i nā ʻoihana pono, a me ka hoʻoikaika e hana i kahi pae hoʻohālikelike hou i ka ʻoihana honua, ʻo ia ke kūlana hoʻolālā a Hengli. ʻO ka mea aʻe, i ke alo o ka hoʻokūkū honua o nā lama, e hoʻomau ʻo "Hengli" i ka pili ʻana i ka manaʻo mua, e pili ana i ka hana hou, e ʻimi ikaika i ka hoʻomohala ʻano like ʻole o nā lama, kūkulu i nā ʻano lama, hoʻonui i ka hoʻokūkū lama, a neʻe mau i ka pahuhopu o ka "lama honua".
Sheng Hong
Ua helu ʻia ʻo Shenghong ma ka helu 383 ma waena o nā lama 500 kiʻekiʻe o ka honua, he piʻi i 5 mau wahi mai ka makahiki i hala.
Ua hōʻike ʻia ua komo ʻo Shenghong i loko o nā hōʻailona 500 kiʻekiʻe loa o ka honua no ka manawa mua ma 2021, ma ke kūlana 399. I ka makahiki 2022, ua koho hou ʻia ʻo Shenghong i loko o ka papa inoa o nā hōʻailona 500 kiʻekiʻe loa o ka honua, ma ke kūlana 388.
Ma ke ʻano he ʻoihana alakaʻi i ka ʻoihana, loaʻa iā Shenghong kahi manaʻo kiʻekiʻe o ke kuleana o ka "ʻimi ʻana i ke alanui no ka hoʻomohala kiʻekiʻe o ka ʻoihana", e kālele ana i nā ʻaoʻao ʻekolu o ka "ikehu hou, nā mea hana hou kiʻekiʻe, a me ka ʻōmaʻomaʻo haʻahaʻa-kalapona", a alakaʻi i ka hana hou ʻepekema a me ka ʻenehana me ka ʻike kumu, e lanakila ana i nā ʻenehana koʻikoʻi he nui a alakaʻi i ka hoʻomohala kiʻekiʻe o ka ʻoihana; Ua hoʻomohala kūleʻa i ka photovoltaic EVA e uhaʻi i ka monopoly haole a hoʻopiha i nā hakahaka kūloko, me ka hiki ke hana i kēia manawa he 300,000 tons / makahiki; Ua hoʻopau pono i ka hoʻāʻo hoʻāʻo POE, ua ʻike i ke kūʻokoʻa piha o ka mea hoʻoulu POE a me kahi hoʻonohonoho piha o ka ʻenehana hana, a lilo i ʻoihana hoʻokahi ma Kina me ka ʻenehana hana kūʻokoʻa o ka photovoltaic EVA a me POE ʻelua mau mea kiʻiʻoniʻoni photovoltaic nui.
Ma ka ʻaoʻao ʻē aʻe, me ka nānā ʻana i ke koi o ka mākeke kūloko a me ke kōkua ʻana i ka hoʻokō ʻana i ka pahuhopu o "kalapona pālua", ke ʻimi ikaika nei ʻo Shenghong i kahi ala hou o ka hoʻomohala ʻōmaʻomaʻo a me ka hana hou e hana i kahi kaulahao ʻoihana kalapona maikaʻi ʻole ʻōmaʻomaʻo. Hoʻohana ka hale hana methanol ʻōmaʻomaʻo carbon dioxide o Shenghong Petrochemical i ka ʻenehana patent ETL holomua honua, i hoʻolālā ʻia e omo ikaika i 150,000 tons o ke kalapona ʻokikene i kēlā me kēia makahiki, hiki ke hoʻololi ʻia i 100,000 tons o ka methanol ʻōmaʻomaʻo i kēlā me kēia makahiki, a laila hoʻohana ʻia e hana i nā mea hou ʻōmaʻomaʻo kiʻekiʻe. I ka hōʻemi ʻana i nā hoʻokuʻu kalapona, ka hoʻomaikaʻi ʻana i ke kaiapuni kaiaola a me ka hoʻonui ʻana i ke kaulahao ʻoihana ʻōmaʻomaʻo, he manaʻo maikaʻi a he hopena benchmarking koʻikoʻi.
Wahi a nā hōʻike, i ka wā e hiki mai ana, e pili mau ʻo Shenghong i ka hoʻomohala ʻana o ka hoʻokele waiwai maoli, e aʻa i ka hoʻomohala kiʻekiʻe, e hilinaʻi i ka ʻepekema a me ka ʻenehana hou a me ka ʻenehana ʻōmaʻomaʻo, e hoʻonui hou i ke kaulahao ʻoihana, hana "āpau" i nā kumu ʻoihana "maikaʻi loa", hana "kūikawā" i nā huahana "kiʻekiʻe", a e hoʻoikaika e lilo i alakaʻi i ka hoʻomohala kiʻekiʻe a me ke alahele no ka hoʻololi ʻana a me ka hoʻonui ʻana i ka ʻoihana.
Alahaka ʻo Wei
Ua helu ʻia ʻo Weiqiao ma ka helu 422 ma nā hōʻailona 500 kiʻekiʻe loa o ka honua, he 20 mau wahi i piʻi aʻe mai ka makahiki i hala, a ʻo kēia ka makahiki ʻelima i ka lālani i helu ʻia ai ʻo Weiqiao Venture Group ma nā hōʻailona 500 kiʻekiʻe loa o ka honua.
Mai ka makahiki 2019, ua koho ʻia ʻo Weiqiao Venture Group ma waena o nā hōʻailona 500 kiʻekiʻe loa o ka honua no ka manawa mua, lilo i ʻoihana 500 kiʻekiʻe loa o ka honua a me nā hōʻailona 500 kiʻekiʻe loa o ka honua, a ua hoʻokomo ʻia i loko o ka papa inoa no ʻelima mau makahiki i ka lālani. Wahi a nā hōʻike, i ka wā e hiki mai ana, e hoʻomau ka Weiqiao Venture Group i ka hoʻomaikaʻi ʻana i nā hiki ke hoʻokele hōʻailona, hana maikaʻi i ke kūkulu ʻana i nā hōʻailona, e pili ana i ka hana lima o ka hoʻolei ʻana i ka maikaʻi, ka maikaʻi o nā hōʻailona lāʻau, e hoʻonui hou i ka hoʻokūkū mākeke a me ka mana o nā huahana hōʻailona "Weiqiao", e hana ikaika i kahi hōʻailona kaulana o ka honua, a e hoʻoikaika e kūkulu i kahi "brand Weiqiao", a e hoʻoikaika e hana i kahi ʻoihana hana kenekulia.
Kulanakauhale ʻo Bosideng
Aia ka hōʻailona Bosideng ma ke kūlana 462, ʻo ia ka manawa mua i koho ʻia ai ka hōʻailona.
Ma ke ʻano he alakaʻi o ka ʻaʻahu huluhulu ma Kina, ua kālele ʻo Bosideng i ke kahua o ka ʻaʻahu huluhulu no 47 mau makahiki, a ua kūpaʻa ʻo ia i ka hoʻolaha ʻana i ka hoʻololi ʻana o ka ʻaʻahu huluhulu mai kahi hana wela hoʻokahi i kahi hoʻololi ʻepekema, ʻano a me ka ʻōmaʻomaʻo, e hāʻawi ana i nā huahana ʻaʻahu huluhulu ʻoi aku ka ʻoihana a me ka ʻepekema no nā mea kūʻai kūloko a me nā haole.
Ua kūlana ʻia ʻo Bosidang ma ke ʻano he "loea loea i nā ʻaʻahu huluhulu o ka honua", a ua paʻa loa ka ʻike ʻia o kāna hōʻailona i loko o ka puʻuwai o nā kānaka. Ma o ka hana hou ʻepekema a me ka ʻenehana, hoʻokumu ʻo Bosidang i kahi pilina mahana me nā mea kūʻai aku. ʻO ka helu ʻōlelo mua o ka hōʻailona, ka waiwai ʻōlelo paipai upena a me ka kaulana i kūlana mua i ka ʻoihana, a kūʻai maikaʻi ʻia aku ka ʻaʻahu huluhulu Bosidang ma 72 mau ʻāina e komo pū ana me ʻAmelika Hui Pū ʻIa, Palani a me Italia.
I nā makahiki i hala iho nei, ua piʻi aʻe ka hana a Bosideng, a ua ʻike nui ʻia ka brand e ka mākeke a me nā mea kūʻai aku. ʻAʻole wale ma kāna hana, akā, ma muli hoʻi o ka noiʻi ikaika a me ka hoʻomohala ʻana a me nā hiki ke hana hou o ka brand ma ke ʻano o nā huahana.
Ma muli o ka hoʻolālā hou a me ka ʻenehana patent, ua kūkulu ʻo Bosideng i kahi matrix huahana ʻōpio, honua a ʻano like ʻole, me ka ʻaʻahu māmā a me ka māmā, ka ʻoluʻolu o waho a me nā moʻo hou ʻē aʻe, a me ka ʻaʻahu trench mua o kēia māhele hou, i lanakila i nā makana honua a me nā makana hoʻolālā.
Eia kekahi, ma o ka hōʻike ʻana ma ka New York Fashion Week, Milan Fashion Week, London Fashion Week, ke komo ʻana i nā hana hōʻailona kaumaha e like me China Brand Day, ua hoʻomau ʻo Bosideng i ke kūkulu ʻana i kahi hiki ke kiʻekiʻe o ka hōʻailona a kākau i kahi helu kiʻekiʻe no ka piʻi ʻana o nā hōʻailona kūloko i ka au hou. A hiki i kēia manawa, ʻo Bosideng ke poʻokela kūʻai aku ʻaʻahu lalo ma ka mākeke Kina no 28 mau makahiki, a ke alakaʻi nei ka unahi o ka ʻaʻahu lalo honua.
ʻO Brand ka hōʻailona o ka maikaʻi, ka lawelawe, ka inoa maikaʻi ke kumu waiwai no nā ʻoihana e komo i ka hoʻokūkū, e kakali ana i nā lama lole a me nā lole hou aʻe e kūkulu i nā ʻoihana papa mua a kūkulu i kahi lama kaulana o ka honua.
Nā Kumu: Nā Poʻomanaʻo Kelepona Kemika, Textile and Garment Weekly, Pūnaewele
Ka manawa hoʻouna: Ian-05-2024