Ua hoʻolaha ʻia ka papa inoa 2023 (20th) "World's Top 500 Brands", i hōʻuluʻulu wale ʻia e World Brand Lab, ma New York i ka lā 13 Dekemaba. i ka honua.

Ma waena o lākou, ʻehā mau lole lole a me nā lole lole i loko o ka ʻoihana lole a me nā lole i helu ʻia: Hengli (petrochemical, textile 366), Shenghong (petrochemical, textile 383), Weiqiao (textile 422), Bosideng (ʻaʻahu a me nā lole 462), o ʻo ia ʻo Bosideng he ʻoihana inoa hou.

E nānā kākou i kēia mau lole lole a me nā lole lole i koho ʻia ma ke ʻano he 500 poʻokela honua!

Ka ikaika mau

Ua koho ʻia ʻo Hengli brand 366, ʻo ia ke ono o ka makahiki o ka papa inoa "Hengli" "World Top 500 brands", a ua ʻike ʻia ʻo ia kekahi o nā "marks Chinese outstanding".

I loko o nā makahiki, ua lanakila ka brand "Hengli" i ka ʻike lokahi ʻana o ka honua a me nā poʻe loea ma muli o ka ulu mau ʻana o ka ʻoihana ʻoihana, nā haʻawina koʻikoʻi o ka ʻoihana a me ka hāʻawi kaiāulu."Hengli" brand ma 2018 no ka manawa mua ma ka "World's Top 500 brands" papa inoa 436th, i nā makahiki ʻeono i hala iho nei, ua piʻi aʻe ka "Hengli" i nā wahi he 70, e hōʻike pono ana i ka mana o ka brand "Hengli", māhele mākeke, kūpaʻa brand. a ke hoʻomau nei ka hoʻomaikaʻi ʻana o ke alakaʻi honua.

Wahi a nā hōʻike, e pili ana i ka hoʻokele waiwai maoli, ka mahiʻai hohonu o nā ʻoihana maikaʻi, a me ka hoʻoikaika ʻana e hana i kahi hōʻailona hou i ka ʻoihana honua, ʻo ia ka hoʻonohonoho hoʻolālā o Hengli.A laila, i mua o ka hoʻokūkū hoʻokūkū o ka honua, e hoʻomau ʻo "Hengli" i ka manaʻo kumu, e pili ana i ka hana hou, e ʻimi ikaika i ka hoʻomohala ʻana o nā hōʻailona, ​​​​e kūkulu i nā ʻano hōʻailona, ​​​​e hoʻoikaika i ka hoʻokūkū brand, a me ka neʻe ʻole i ka pahuhopu o "mea hōʻailona honua".

Sheng Hong

Ua helu ʻo Shenghong i ka 383rd ma waena o nā hōʻailona 500 kiʻekiʻe o ka honua, ma luna o 5 mau wahi mai ka makahiki i hala.

Ua hōʻike ʻia ua komo ʻo Shenghong i nā hōʻailona 500 kiʻekiʻe o ka honua no ka manawa mua ma 2021, ka helu 399th.I ka makahiki 2022, ua koho hou ʻia ʻo Shenghong i loko o ka papa inoa inoa o ka World's Top 500 brands, ka 388th.

Ma ke ʻano he ʻoihana alakaʻi i ka ʻoihana, he kuleana kiʻekiʻe ʻo Shenghong i ka "ʻimi ʻana i ke alanui no ka hoʻomohala kiʻekiʻe o ka ʻoihana", e kālele ana i nā ʻaoʻao ʻekolu o "ka ikehu hou, nā mea hana kiʻekiʻe, a me nā haʻahaʻa haʻahaʻa. kalapona ʻōmaʻomaʻo", a alakaʻi i ka ʻepekema a me ka ʻenehana hou me ke kumu maoli, e lanakila ana i nā ʻenehana kumu nui a alakaʻi i ka hoʻomohala kiʻekiʻe o ka ʻoihana;Ua hoʻomohala maikaʻi ʻia ka photovoltaic EVA e wāwahi i ka monopoly haole a hoʻopiha i nā āpau kūloko, me ka mana hana o kēia manawa he 300,000 tons/makahiki;Ua hoʻopau lanakila i ka hoʻokolohua hoʻokele POE, ua ʻike i ka autonomy piha o ka POE catalyst a me kahi ʻenehana hana hana, a lilo i ʻoihana wale nō ma Kina me ka ʻenehana hana kūʻokoʻa o photovoltaic EVA a me POE ʻelua mau mea kiʻi kiʻi photovoltaic.

Ma ka ʻaoʻao ʻē aʻe, e kālele ana i ka noi o ka mākeke kūloko a me ke kōkua ʻana i ka hoʻokō ʻana i ka pahuhopu o "kāpona pālua", ʻimi ikaika ʻo Shenghong i kahi ala hou o ka hoʻomohala ʻōmaʻomaʻo a me nā mea hou e hana i kahi kaulahao ʻoihana kalapona maikaʻi ʻole.Hoʻohana ka mea kanu methanol ʻōmaʻomaʻo carbon dioxide o Shenghong Petrochemical i ka ʻenehana patent ETL holomua honua, i hoʻolālā ʻia e komo ikaika i 150,000 tons carbon dioxide i kēlā me kēia makahiki, hiki ke hoʻololi ʻia i 100,000 tons o ka methanol ʻōmaʻomaʻo i kēlā me kēia makahiki, a laila hoʻohana ʻia e hana i ka ʻōmaʻomaʻo. nā mea hou kiʻekiʻe.I ka hōʻemi ʻana i nā kalapona kalapona, hoʻomaikaʻi i ke kaiaola a me ka hoʻonui ʻana i ke kaulahao ʻoihana ʻōmaʻomaʻo, he koʻikoʻi kūpono a me ka hopena benchmarking koʻikoʻi.

Wahi a nā moʻolelo, i ka wā e hiki mai ana, e hoʻopili mau ʻo Shenghong i ka hoʻomohala ʻana i ka hoʻokele waiwai maoli, e paʻa i ke aʻa i ka hoʻomohala kiʻekiʻe, e hilinaʻi i ka ʻepekema a me ka ʻenehana a me ka ʻenehana ʻōmaʻomaʻo, e hoʻonui hou i ke kaulahao ʻoihana, e hana "a pau" maikaʻi" kumu ʻoihana, hana "kūikawā" i nā huahana "kiʻekiʻe" i lalo, a hoʻoikaika e lilo i alakaʻi i ka hoʻomohala kiʻekiʻe a me kahi alahele no ka hoʻololi a me ka hoʻonui ʻana i ka ʻoihana.

Alahaka Wei

Ua helu ʻia ʻo Weiqiao i ka 422 i loko o ka World's top 500 brands, ma kahi o 20 mau wahi mai ka makahiki i hala, a ʻo kēia ka ʻelima o ka makahiki i helu ʻia ʻo Weiqiao Venture Group i nā hōʻailona 500 kiʻekiʻe o ka honua.

Mai ka makahiki 2019, ua helu ʻo Weiqiao Venture Group i waena o nā hōʻailona 500 kiʻekiʻe o ka honua no ka manawa mua, lilo i poʻokela 500 o ka honua a me nā hōʻailona 500 kiʻekiʻe o ka honua, a ua hoʻokomo ʻia i ka papa inoa no ʻelima mau makahiki.Wahi a nā hōʻike, i ka wā e hiki mai ana, e hoʻomau ʻo Weiqiao Venture Group i ka hoʻomaikaʻi ʻana i nā mana hoʻokele brand, e hana i kahi hana maikaʻi i ke kūkulu ʻana i ka brand, e pili ana i ka hana o ka hoʻolei ʻana i ka maikaʻi, ka maikaʻi o ka lāʻau, e hoʻonui hou i ka mākeke hoʻokūkū a me ka mana o "Weiqiao" nā huahana brand, hana ikaika i ka inoa kaulana honua, a ho'āʻo e kūkulu i "brand Weiqiao", a hoʻoikaika e hana i kahi ʻoihana hana kenekulia.

Kulanakauhale o Bosideng

Aia ka brand Bosideng i ka 462nd, ʻo ia ka manawa mua i koho ʻia ai ka brand.

Ma ke ʻano he poʻokela poʻokela o ka ʻaʻahu lalo ma Kina, ua kālele ʻo Bosideng i ke kahua o ka ʻaʻahu lalo no 47 mau makahiki, a ua kūpaʻa ʻo ia i ka hoʻolaha ʻana i ka hoʻololi ʻana o ka lole lalo mai kahi hana wela hoʻokahi i kahi ʻepekema, ʻano a me ka hoʻololi ʻōmaʻomaʻo, e hāʻawi ana i nā ʻoihana ʻoi aku. a ʻoi aku ka nui o nā huahana ʻepekema no nā mea kūʻai aku a me nā haole.

Ua hoʻonoho ʻia ʻo Bosidang ma ke ʻano he "poʻokela poʻokela o ke ao holoʻokoʻa ʻike lole", a ua paʻa loa kona ʻike inoa i loko o ka puʻuwai o ka poʻe.Ma o ka ʻepekema a me ka ʻenehana hou, hoʻokumu ʻo Bosidang i kahi pilina mahana me nā mea kūʻai.ʻO ka helu haʻi mua o ka brand, ka waiwai ʻōlelo aʻoaʻo a me ke kūlana kaulana i ka mua ma ka ʻoihana, a kūʻai maikaʻi ʻia ʻo Bosidang down jacket ma 72 mau ʻāina me ʻAmelika Hui Pū ʻIa, Farani a me Italia.

I nā makahiki i hala iho nei, ua piʻi aʻe ka hana a Bosideng, a ua ʻike nui ʻia ka brand e ka mākeke a me nā mea kūʻai aku.ʻAʻole wale ma kāna hana, akā ma muli o ka noiʻi ikaika a me ka hoʻomohala ʻana o ka brand a me nā mana hou e pili ana i nā huahana.

Ma muli o ka hoʻolālā hou a me ka ʻenehana patented, ua kūkulu ʻo Bosideng i kahi ʻōpio, honua a me nā mea like ʻole o ka huahana matrix, e like me ka māmā a me ka ʻaʻahu māmā, ka ʻoluʻolu o waho a me nā ʻano hana hou, a me ka ʻauwaha mua o kēia ʻano hou, i lanakila ai i nā makana honua a nā makana hoʻolālā.

Eia kekahi, ma o ka hōʻike ʻana ma New York Fashion Week, Milan Fashion Week, London Fashion Week, e komo ana i nā hana kaumaha kaumaha e like me China Brand Day, ua hoʻomau ʻo Bosideng i ke kūkulu ʻana i kahi mana kiʻekiʻe a kākau i kahi helu kiʻekiʻe no ka piʻi ʻana o nā hōʻailona kūloko. i ke au hou.A hiki i kēia manawa, ʻo Bosideng ka mea hoʻokūkū kūʻai ʻaʻahu lalo ma ka mākeke Kina no 28 mau makahiki, a ke alakaʻi nei ka pālākiō lalo honua.

ʻO Brand ka hōʻailona o ka maikaʻi, lawelawe, ʻo ka maikaʻi ke kumu kumu no nā ʻoihana e komo i ka hoʻokūkū, e kakali ana i ka nui o nā lole lole a me nā lole lole e kūkulu i nā ʻoihana papa mua a kūkulu i kahi hōʻailona kaulana honua.

Nā Kumu: Nā Poʻo Poʻomanaʻo, Textile and Garment Weekly, Internet